It’s exciting when you start your business and you start getting clients in, and even more so when you receive payment. But what about the downtime? How to stay motivated during the low trade periods?
All industries are seasonal and learning trends, when you are first starting out, takes time. Because of this, downtime or periods of low trade can be discouraging, especially in the beginning. Staying motivated during these periods may be hard but there are a few things you can do to make the most of the downtime, stay motivated, and improve your business.
Here’s what you can do:
Analyse your competition
This is where you take a look at those in the same line of business and see what they are doing to get sales. Is it their marketing? Their packaging? Their customer service maybe? Take note of all these aspects and compare them to your own. Yes, you may have a smaller budget to up the ante but knowing what is working for others will give you an idea on what you need to work towards improving.
Do a little bit of market research
This goes hand in hand with customer service. Find out what people have to say about your product or service. Call up a few clients, or have some surveys sent out. Again, this will help you understand what needs to be improved on.
Analyse your business
Use the time available to take a look at your business. There are many different ways you can do this. You can take a look at your sales history to find out which products or services are popular and which ones need a little boost.
boost your marketing
With so many programs at your disposal, getting analytics on any posts you’ve made on social media is a little gem that you need to use because it will tell you what you need to do to reach more potential clients and how to interact with your existing clientelle.
Take care of you
This is a very important one. Its during this time that you can work on getting your mind and body rested and refreshed, ready for busy days that will be coming up.
These of course are just a few suggestions, there are a myraid of suggestions out there. If you want to learn a little more try taking a look at The Entrepreneur for a few more ideas.
The take away is that downtime is a breather therefore it is the best time to re-evaluate, refresh and re-focus.
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