You’ve registered your business and are ready to rake in those dollars, but how do you get to increase your clientele? How do you express your brand?
One of the best ways to do this is by increasing your brand awareness.
Now, let’s not confuse brand awareness with brand identity. Brand identity refers to how customers recognize your brand with the use of a catchy slogan or your logo. Brand awareness on the other hand is the measure of how memorable and recognizable a brand is to its target audience.
Establishing brand awareness is a powerful marketing strategy. It will lead to customers developing an instinctive preference toward a brand and its product or service. Developing a strong brand awareness strategy is a major force behind brand trust, and will ultimately drive your sales
Recent studies show that in terms of success, 70% of a company’s success relies on brand awareness. So how do you go about increasing your brand awareness? Let’s go through a few pointers that we’ve put together just for you.
Use Influencers To Promote Your Brand
Influencers are looking for ways to get themselves out there, and you’re looking for ways to get your brand out there so it creates the perfect win-win situation. You can reach out to a few and offer to send them free samples of your product or service. If they like what you’re offering, you can ask them to promote your product. Their followers will trust what they have to say and will want to check it out for themselves. It’s the same strategy bigger companies use with celebrities but at a lower cost.
Give Your Business A Personality
This can be done by creating a feeling when customers see your brand. For example, if you have a spa you need your customers to remember feeling relaxed when they visited you. Or if your targeted audience is between the ages of 18-21 then your product needs to give a happy, young, and modern vibe. These feelings will create a sense of trust and a need that will make customers think of your brand.
Word of mouth can be your best friend. It’s human nature to refer friends, family, and colleagues to people and companies that we have had a good experience with. Using a referral program where they can stand to gain something (nothing big, even a gift voucher) will do a world of good. They will tell their friends, who’ll pass the news along, and you’ve got the desired ripple effect.
Bring Your Brand To Events
Using pop-up events where you can have a stall, volunteering while wearing tees or caps with your brand, or even donating your products or services is a good way of creating brand awareness. This not only markets your brand but potential customers will associate your brand with certain events or causes, for example donating something during a cancer drive.
Market Your Brand Offline As Well
Marketing online is a great way to get your business recognized, but if you take the time to get your brand out there and interact with the public, you are once again giving potential customers the feeling of trust because they will have met you, spoken to you and gotten to know your brand in a way that the internet does not provide… You’re giving a personal touch. These are just a few small tidbits we’ve got for you, but you can visit How To Build Brand Awareness if you would like to know how to create a stellar brand awareness strategy.
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