A donor relations strategy is designed to build a long-term relationship with major donors so they continue to provide significant funds to your organization.
What exactly does a “strong, engaged” donor base entail?
It means that your donors don’t just give because they believe in what your organization does. They give because they feel personally connected. And that is what is most important to you as a grantee.
A successful strategy must provide donors with numerous opportunities to interact with your organization on a personal level. Concentrate on donor retention rather than just looking for new donors every time grants are advertised.
Do you know how much it costs your organization to acquire a new donor?
Familiarize yourself with critical information that will enlighten you for a variety of reasons. This will help you in determining which works best for you, whether to retain donors or seek new donors.
To begin, consider whether your methods are cost-effective. Analyzing your donor acquisition methods will allow you to be more efficient and targeted in your efforts.
Second, you’d be surprised at how much more expensive it is to acquire new donors than it is to retain existing donors.
Learn more about the “Donors Relations Strategy” on this website: fundingforgood.org
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Disclaimer: This resource is for information purposes only. The company is not directly related to The Dope Million in anyway. Always check your resources’ original website for updated information