Notice how big companies sponsor worthy causes and get involved, doing good, with charitable organizations. They do it because it is beneficial for their businesses in the sense that it creates a good image for the brand and provides extra exposure.
Some of us may think ‘Hey, that’s mighty good of them” or maybe “I’ll have my business do something like that someday”
But here’s the thing, don’t wait. Philanthropy is always a good idea for your business.
Get involved with charitable events:
When your business is involved with charitable events, those charities will advertise the event and have your business’ name included. Reach a wider audience than you normally would by doing so.
Show that your business is empathetic:
Be aware of the plights of your local community, or do good with something you are passionate about. This will generate a sense of trust with your customers. Show people that the business is about more than dollars and cents.
Make your employees feel as if they are giving back:
Boost morale within your staff by having them giving back. The sense of joy from staff is a tangible thing that naturally draws customers to you with comments like, “the staff were so friendly and helpful…”
Do good and you’ll feel good:
As cliche as it sounds, it does make you feel better. It also give you a reason to put a smile on your face knowing that someone else is a little happier because of you.
Check out these few examples of how you can start getting involved:
Look for events being held and offer either your time or service to help out. It could be as simple as sponsoring a hole in a golf tournament (one that’s for a charitable cause of course).
Offer holiday jobs for teens – nothing too serious. Do this and you will gain the support of your local customers. They may have some kids that could get involved or have children whose children have come through your doors.
Donate a percentage of sales to charitable causes and organizations can increase patronage, especially from those who share the same beliefs.
Host promotions every now and then where customers stand a chance to win a prize and donate a portion of sales to charity.
Host clothing and/or toy drives for those in need.
Reach out to churches in your area. See what they need assistance with, again this will gain favor with congregation members and those in volunteer groups.
Look for many other creative ways to give back. The list in endless and while you do good through your business it will also create a good image for it in the process.
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