When most business owners hear that they need to think beyond the profit, their first reaction is that they’re in business to make a profit. But here’s the thing many fail to understand: while making a profit is a goal, it should not be the goal.
It’s common knowledge that it is important to establish a good company culture from the get-go, and by giving your business a reason for existing you are doing just that. For example, if you open a business that supplies baby products what you’re doing is feeding a need for new mothers. By having your business be first about helping mothers find products they need for their children before counting the profits you’ll be making, you are now giving your business a reason to exist.
This will also feed your passion for your business and you will start keeping an ear to the ground to find out what your customers need versus what you want them to have therefore creating a consensus that you are for your customers. The end result will be your business’ name being put out there and of course, more sales.
Secondly, by showing your employees that there is more to your business than profit, they will feel like they have something to believe in and will easily align with your culture. And it has been proven time and again that when your employees align to your business culture and agree with your ethos, it will show in their customer service. If a customer feels that, they are more likely to return and give positive feedback.
And finally, community members will also support a business that actively shows their support.
So you’re probably thinking How to go about this then, Right?
Try incorporating some of these tips into your business operations:
1. Do the right thing even when no one is looking:
Have you ever tried a newly opened take-out and thought the food was amazing and noticed that as they grow in popularity their standards drop? This is because the way the food was prepared with the goal of being known for great tasting food where every little teaspoon of this or pinch of that is now overlooked. As they get busier they were more focused on getting more out and the end result is that standards shift. What we’re saying here is that you shouldn’t cut corners or compromise the quality in order to make more sales.
2. Talk to your customers:
By talking to the people who use your product or service, you will get a better idea of what they actually want or need and if they prefer certain changes to be made. A great way to achieve this is through surveys. Simple customer care surveys handed out to your walk-ins can give a lot of insight or if you want to take it a step further you can use outsourced surveys to get more information. Addy and Mark’s Survey Squad is a great option.
3. Speak to your staff and let them know what you want to achieve:
They may have suggestions you never thought of. By involving them in this process you are taking that first crucial step into having them align to your culture. No one wants to feel that the purpose is being lost, and they are just a means to an end.
Remember to continuously re-evaluate and re-focus as often as you need to. Your business can not thrive on good intentions alone but needs action as well.
Now that we’ve planted the seed and given you some tips, we hope you will find your business’ purpose or keep the purpose you have alive.
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