Dear Business Owner, Increase your online exposure and customer base with Google My Business Profile.
Are you up on your google my business profile game?
Google business profiles are quickly becoming an essential tool for businesses looking to increase their online presence. Not only do google business profiles provide businesses with more detailed and accurate information about their businesses, but they also allow companies to create a much more professional and credible image of their brand.
One of the major advantages of google business profiles is the ability to reach a wider range of potential customers. When someone searches for your company, the google business page will appear in the search results, allowing customers to find detailed information about your business quickly and easily. Also, google business pages contain reviews from past customers. This allows potential customers to get an insight into what it is like to work with your company before making a decision.
Another benefit of google business profiles is the increased visibility on google Maps listings. If someone searches for a service or product offered by your company in google maps, your google business profile may appear as part of the results list.
This can be extremely beneficial when driving more customers through your door. Not the best for online companies or companies that don’t provide on-site or brick-and-mortar services, but don’t worry about cloud businesses, you’ve got options as well.
Now, back to the profiles……
Do you know how to set it up?
You will need to set up a google business profile first. This process requires creating an account with google my business and providing some basic information such as contact details and opening hours. You will then be required to verify that you are the owner of the listed company by receiving a postcard or phone call from google which contains a code that you must enter into the system to complete verification.
Once this has been successfully completed, you will be able to start managing your google my business profile and take advantage of all its features such as customizing how it appears on google maps, responding to customer reviews, and getting insights from analytics regarding how people are finding your page.
Before you begin your profile, make sure you have your company branding and contact information straight because you can use the profile to improve your online presence and attract more customers through effective SEO practices. With simple setup requirements and easy verification processes, businesses can start using them quickly to capitalize on all the advantages they offer.
A google business profile can also be very beneficial in protecting your company brand. By using google my business, you can ensure that accurate, up-to-date information about your company is readily available online. This includes information such as opening times, contact details, and product or service offerings. Having accurate and up-to-date knowledge allows customers to find what they need quickly and easily without having to go through outdated websites or search for the wrong address or phone number.
Positive reviews help build brand trust while negative reviews can provide insight into areas where you can improve customer experience or services. Responding quickly and appropriately to customer reviews also shows that your company takes its reputation seriously and has a commitment to providing quality service which can help increase customer confidence in your brand.
As stated earlier, not all businesses are eligible to create google business profiles OR a business google profile may not be the best fit for you.
These businesses that are not eligible include:
-Businesses that do not have an associated physical address, charities, or non-profits that do not offer goods or services to customers.
Google my business is primarily geared toward customers looking for goods or services from the listed business, so charities and non-profits may struggle to maintain the profile without offering any services in exchange for money.
-Non-local businesses that serve multiple areas or countries may find it difficult to set up a google my business profile.
This is because google requires each location of a business to be verified separately for it to appear on google maps and benefit from google my business features. Therefore if the company has multiple locations across different cities then it may become too time-consuming or costly for the company to manage this process for each one individually.
-Businesses with dynamically changing information such as daily specials or weekly events may also find it challenging to keep their google my business profile updated with accurate information.
This is due to google requiring each change of information to be manually verified before it appears on google maps. This could take some time away from running the actual operation of the business if there are frequent changes made which need verification quickly to remain relevant on the google maps results list.
Finally, while Google My Business can be extremely beneficial for many businesses looking to improve their online presence, some businesses will be unable to fully utilize its features due to eligibility restrictions such as verification requirements or the dynamic nature of their operations.
Overall, Google Business Profiles allow you to customize the look of the page. You can use colors, logos, and images that reflect your corporate identity to create a consistent image of your brand across all platforms, so customers know who they’re dealing with when they interact with your company online.
Stay engaged! let us know your experience with setting up a profile, we’d love to know if this article was helpful.
Also, don’t forget to check our Knowledge Up page for tips and tricks on everything micro business.
Disclaimer: This resource is for information purposes only. The company is not directly related to The Dope Million in any way. Always check your resources’ original website for updated information.